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#8 Book Title Number

FROM AN IDEA TO NIKE : HOW MARKETING MADE NIKE A GLOBAL SUCC

by Lowey Bundy Sichol

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ISBN
9781328530639
Description
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running shoe company into the outfitter for many athletes as well as the iconic American brand.

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